Digital signage is an effective form of communication that uses digital display screens such as LEDs, LCDs, touch screens, and projectors in public places. It enables you to get your marketing message across and promote your business effectively. Now, facial recognition software is used in conjunction with digital signage systems that help you personalize your message for your target audience.
Facial recognition software is intelligent software that automatically detects the presence of human beings, counts them and distinguishes between men and women, young and old, through facial pattern recognition. It is the most powerful tool for digital signage systems that allows you to send targeted and personalized messages, depending on the viewer who approaches. For example, if you sell face creams for both men and women, you can easily send personalized messages to men and women. Digital signage makes it easy to add, delete or edit content and stream live streams for instant content delivery. You can maximize the efficiency of your marketing campaigns. You can add interactivity to your installed digital signage system effortlessly with the help of facial recognition software.
The digital signage system using facial recognition software helps reduce marketing costs significantly by eliminating the need for printing services. Printed materials are static and are often ignored. You can change digital content without spending extra money. You prove to be more successful in targeting consumers who are already interested in your product or service. For others, act to get attention and focus on the ad. It helps you evaluate the success of an advertising campaign in various places.
You can enjoy many other benefits by using digital signage system and facial recognition software. You can use it for retail advertising, consumer information, and much more. You can generate more revenue by selling ad space in your digital signage solution. You can promote new products and services by working together with manufacturers, advertisers, and sponsors of some events. You can grab the attention of consumers and increase brand awareness with this great tool. It is dynamic and has a much greater impact than any other medium.
The most important benefit of adding facial recognition software to the digital signage system is that it is possible to obtain information on the number of impacts per day or time of day. Statistics can be collected to help fine-tune your marketing strategy. Therefore, you can target consumers through advertisements at certain times of the day. It has the ability to differentiate between men and women and young and old with more than 80% accuracy. You do not need to install additional hardware other than the camera to add this software to your digital signage system.
Facial recognition software offers the ability to extract data from respective statistics, allowing you to better focus on marketing and advertising campaigns and make informed decisions with ease. You can track results effortlessly. You can record the date of who is looking at the ads and for how long and the degree of interest shown. It detects the facial geometry of people using machine vision and records the total number of viewers, gender rating and age rating and thus helps you make the best investment decision based on those facts. It allows you to differentiate yourself from the competition.