When you think or hear about the word “commercial” as it relates to the modeling industry, there are some variations of the meaning, but in the most practical way with regard to “printed” photography, think of the word “promote”. The model’s job is to be photographed “promoting” a product or service in a print advertisement (eg … in magazines, brochures, newspapers, catalogs, etc.). There are numerous opportunities for COMMERCIAL PRINTING MODELS that exist throughout the United States and internationally. The advertisement can range from the smallest company promoting their livelihood to large corporations that can pay for their own advertising agencies to handle marketing campaigns.
Commercial print modeling is very different from editorial print modeling. Remember that an “editorial” is a magazine fashion “story” of the trend that is happening at that particular time, not a specific ad from a single company, although you will see multiple credits cited in small print from stores and designers. of the outstanding garments and accessories. Some advertisements you may see in magazines may be neatly laid out and photographed in an “editorial style”, but it is ultimately a “commercial” advertisement if it promotes a company name. However, it makes a nifty and high-fashion advertisement, because that is the style advertisement that they are marketing to their specific consumers.
However, in general, the editorial model and its modeling style do not represent the particular aspect that can be marketed to a large group of average “everyday” consumers (also known as the shoppers). Consumers buy ads that they can relate to or live with to achieve them. This is where a business model can have a great chance of success because its image is part of the marketing process that it sells to the consumer. They represent a very accessible and marketable aspect. Therefore, for whatever product they are promoting, its appearance may vary depending on the product or service that is being advertised to the consumer. That means the door is open to many different types and sizes of models. Note that there are actually some fashion editorial models that can move from the editorial model to the side of diverse commercial advertising. That is so ideal for a career model who wants longevity. The business model does not usually have a single appearance, although there may be a special appearance that will hire them again and again.
This is where variations in terminology form and can cause confusion as to whether a model is considered a publishing-type or a commercial-type model. Do you remember the prestigious title? It is placed in editorial models, but there is also something wonderful to say about being a successful business model in operation. “Commercial” is a term that the general public considers commercials that they see on television or hear on the radio. The terminology used by an advertising agency versus a modeling agency when referring to “commercial” also has different degrees of meanings, depending on how they interpret the reservation.
Being in a TV commercial is a type of opportunity that can use commercial models, but “NO” is the reason they are called commercial models. For the purposes of a business model, the doors are open to almost anyone who has the ability to be photogenic for photographs or have the right personality and approachable appearance to promote a product. The range of models can range from being very attractive in appearance to people who possess a great face and / or “character” personality (also known as a character model). Fashion has its place for business models (also known as business fashion models) when selling the garments or accessories that are advertised in catalogs, showrooms, and certain magazine ads (not in editorial stories).
The context for explaining where “business model” terms are used may vary depending on who is referring to the booking … an advertising agency, a commercial modeling agency, or a “specialty” fashion publishing agency. Advertising agencies (also known as advertising agencies) are hired on behalf of a business that wants to promote its product or service. Advertising agencies will generally be in charge of how the product or service will be promoted and will usually be in charge of hiring all the necessary personnel to complete the work, such as photographers and models as well. If the campaign is something to promote a “fashion” product, then the “advertising” agency refers to this as a “fashion” job. This is where the slight confusion of terms is just a technicality. An “Editorial” modeling agency does not refer to such “fashion” work as “editorial” and will likely see the ad as commercial. So here you have the point of view of the ad agency booking a “fashion model”, but perhaps the modeling agency is referring to what the ad agency is booking in terms of a business model. Ultimately someone is used, so kudos to any type of model who gets the job. Commercial fashion print stocks for models also represent a lot of work around the world, as well as haute couture modeling. The demand for catalog models varies from city to city, as does the prestige of the job.
Although “Prestige” is typically a term used for editorial model reservations, there is a rare level of “exception” for business models who also work for “big” fashion clients. Exclusive catalogs, beauty clients, fashion clients, and department stores that use the “mix” of fashion and business models for their print work also offer opportunities that are different from fashion editorial stories. This is high-end advertising! There are some rare, “dual type” models that could possibly appear in the same types of magazines for your “commercial” fashion ad as your “editorial” fashion story would be in. These companies want to display their product and company name with a great deal of effective representation and on a large scale, so the end result is to “invest” in their ability to make money. Booking models are an investment of their money that they pay directly to the advertising agency (or modeling agency), so the ability to have the correct model that represents the “look” of the company in their market that they are trying to get there is essential. The “prestige” in a fashion printing business opportunity is usually associated with the unique customer, the use of photographs, or the amount of money paid to the business model.
Business print models appear in magazine ads, newspapers, newspaper flyers / inserts, brochures, school textbooks, catalogs, billboards, internet ads, hangtags, food packaging, and many other product images (too many to list all). We mentioned earlier that there is flexibility in the appearance and even the size of the model. The requirements are not as strict as those of the editorial fashion model with regard to height, weight and body measurements, but the model hired for a commercial printing job must fit the shoes of any “character” who has been hired for represent the front. of the camera. The character is usually reserved according to the model that suits the closest role, such as “young mother”, “middle-aged pilot”, “corporate executive”, “young nurse”, “university student”, and so on. The advertising company or agency has its own idea of how they want their product or service to be represented, so the model must “look” and “project” the piece to the client and the photographer. This implies taking action. The younger model is unlikely to be an experienced or trained actor, but modeling is a version of role play, so acting is a personal trait that can enhance the model’s ability to get into character. Actors are also competing for these jobs in commercial printing, so it’s not just about professional models. They all want the job. Commercial print modeling may or may not be a full-time career choice compared to the often hectic schedule of the editorial fashion model.
Flexibility in the availability of a model is also a key requirement to get the job when jobs are also available. Some reservations are literally made at the “last minute” when customers need someone ASAP for “whatever” reason they can find (a model never showed up, a model needs to be replaced, etc.). There is often a team of people who trust “everyone” to do their job and be on time. Time is something you pay for and a model should never assume that it is acceptable to be even five to fifteen minutes late. It is not a social situation, but a professional and paid job. Getting there a little early is worth the experience of not frustrating a team of creative people and allowing yourself a little breathing time to get into character! Being on time should not be viewed as arriving at the exact time the job officially begins. It is implied that you should know that you need to arrive a little earlier to catch up on the required information, additional preparation, or updates on what is happening for that reservation. Your mind should be open to whatever character you play and how you can best display any implicit product or service through your poses and any accessories.
Clothes may not always be provided by customer … surprise! You also don’t want to know too late! This is part of the commercial modeling industry where you can provide the “accessories” like clothes, shoes, glasses, jewelry, etc. You may even need to do your makeup and hair on your own. Not as glamorous as the general public perceives, huh? It all depends on the client’s budget, so you must take it into account BEFORE you show up for the reservation. Always get as much information from the agency when reserving your schedule on any special considerations. It also doesn’t hurt to consult a potential client before going to see him, to find out what he does if he is not familiar with him. Anything that gives you information that can help you get the job or be prepared to do even better is smart. (also known as “smart model”)