A big barrier to getting sales is not consistently creating enough suitable content to help your target audience understand why they should hire you.
Content marketing has been proven to be one of the most effective methods for increasing audience engagement, building your brand presence, and driving sales.
Why is content marketing important?
When you don’t share content regularly, your audience may forget about you or trust you, or both.
According to Hubspot.com …
“Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Plus, in today’s age, customers expect consistent, high-quality content from their favorite brands … Consistent, high-quality, and engaging content affects audience decision-making more than any other technique.“
Content is the way to do that, and many coaches lack the focus to strategically create and plan content.
Content marketing is absolutely vital, but if you don’t have a system to create it, you’re wasting your time. So here is something that can help —nine steps on how to create content for your business.
Step 1- Commit to creating regular content: You must commit to creating content regularly. That’s because, if you want to be seen as an expert, you have to present yourself as a watch. Also because search engines like to see content produced on a regular basis. Therefore, consistently produced content is key.
But to do that, you’ll first need to decide what types and forms of content you want to create, based on the needs of your target market.
Step 2- List your promotions: Decide what to launch and / or promote in the next 6-12 months and when to promote it, so you can plan the big events first. Separate them so it doesn’t look like you’re promoting too often or back to back. Then add smaller promotions like existing products / programs, other people’s affiliate products, and lead magnets.
Step 3- Market research: To be found through search engines, your content must always use keywords that belong to your niche. Find out what your target market is looking for using common sense. What keywords and phrases you search to find you? Then create a list of these keywords and phrases to use in your content. You can also take those keywords and connect them to a keyword or search tool to find other related keywords and phrases that people are using. Google, for example, does this at the bottom of its search pages, under the heading “People ask too …”.
Other market research to find out what content your audience is engaging with includes looking at: trends in your industry, popular blog posts, best-selling videos, podcasts, and related books, on your niche topics. You can also visit online forums and groups based on your topic to see what people are discussing regarding your topic and what words they are using.
Step 4- Create an idea bank: From your research, you will have a much better idea of which topics will be most interesting and attractive to your audience. Now you can collect your ideas in an “idea bank”. This can act as a repository for content ideas that you can check out in the future. But, since content creation is ongoing, restocking your idea bank should also be ongoing. Some of your ideas may come from topics discussed in forums, questions people ask, keyword phrases they are using, and excerpts from your own products.
Step 5- Choose a calendar: Find a calendar that suits your needs (there are many free online). Use it to designate which themes you will use for the next 6-12 months. This may seem like the easiest step, but it can actually be the most difficult. This is because you need to integrate content themes with your projected events, launches, promotions, while keeping in mind what will get the best return on your investment in terms of using your content to build your audience and make sales. . .
Step 6- Schedule the creation time: Now that you have your content topics, the next step is to schedule the time on your task calendar to actually create the content. Designate regular blocks of time to write your content. The frequency and time per block will depend on whether you want to do it weekly, monthly, or quarterly.
For example, let’s say you decide to publish content on a monthly basis and you want to work on it on a quarterly basis. You know from experience that it takes about 2 hours to create a piece of content (monthly). Then every 90 days, you will need to schedule 6 hours of time to create your content for that quarter. It can be the type that wants to schedule to do it all at once, like one day or a weekend, or perhaps in blocks of two hours, 3 days in a row. Or you may feel more comfortable by spreading it further. What works for you!
Step 7: produce your content: Use your scheduled time to produce your content for at least the next 30 to 90 days. By keeping your business goals (and mission) in mind when writing content, you’ll be able to create the most relevant content for your audience and the most lucrative for yourself. Use different formats for your content. For example, you can write a blog post for your monthly newsletter and then turn it into a video or podcast to distribute later in the month.
Step 8- Optimize: Once done, make sure your content:
You have the right balance between serving (80%) and selling (20%) – value vs. Sales pitch.
· It is optimized with relevant keywords and phrases.
It balances the different types of content you share, such as educational, entertaining, inspirational, and promotional.
Balance is key to content effectiveness. Perhaps the biggest advantage of your content calendar is that it gives you the big picture. You can see if you are following the “80/20 rule” of free content vs. promotional content, which is used by the most successful marketers. And, because you can see the “what and when” plan for all of your content, you can ensure that you have a good balance of various types of content and therefore can create a professional impression for visitors to all of your resources on. line.
Optimize every blog post, social media post, and video with relevant keywords and blog meta descriptions.
Step 9- Create a standard operating procedure (SOP): Once you’ve gone through the process of creating your content, now is the time to write down the steps you took to do it. Make a separate list of instructions for each content form and platform, even if the steps are very similar. This list helps you create a consistent look and feel and ensures that you follow all the necessary steps each time you post.
And, as your business grows, your SOP will be essential in reducing the amount of time it takes to train a new team member.
So those are the 9 steps to basic content creation. If these steps are enough, great, go for it! But in case you need more help figuring out how to find the time, propose topics, and / or create a plan to distribute your content, check out “The Ultimate Content Creation Toolkit. “
It is a comprehensive training package that helps you learn how to plan and create basic 6-12 month content, such as blog posts, podcasts, videos, and emails, that your audience will find valuable, and that will also increase your ranking in the engines. search.
Just go to: www.ContentCreationToolkit.com