Instead of trying to be who you think people want you to be, it’s important to first discover who you really are. Dig deep and find the authentic voice of your brand: the voice that conveys your values in a way that is truthful and pleasing to your audience. When you do, people will come to you in a new way because you exude honesty, integrity, and trustworthiness.
Your Reality Builds Trust
When you are who you are, it shows. They will never catch you being different than what they thought you were. When you are real and don’t feel the need to exaggerate, or put on airs, or even hide something about yourself and your business, you will build trust faster than you thought possible.
You are more likely to build amazing customer experiences
You are more likely to take the time to get to know your audience better when you are authentic. You don’t feel the need to hide, so you can go out and engage with them in a real way. This means that you will get great feedback that you can build on.
Can more easily inspire commitment
Your personality is what inspires engagement with your audience. When you can be yourself, it’s easier to interact with them because it’s just you. You don’t need to know more or be more than you are. This can remove much of the fear of needing to engage, encourage, and persuade an audience to take a specific action. It’s like sharing with friends, and that’s easy.
You won’t have trouble finding your voice
One of the things everyone is told to do is find their “brand voice.” But what is your brand if not an extension of who you are? The best way to find your brand voice is to fully be who you are and learn ways to tie that to what you’re selling with your business. This is going to make it super easy for you.
Authentic people are viewed more favorably
People can tell when you’re being real or not. They just can. The reason is that if you are not authentic, you will make mistakes. You will return to your true personality and who you really are, and they will notice the inconsistencies.
The opposite requires too much energy
Let’s be honest here. Being someone you are not, even when trying to represent your brand, is too difficult. Too much energy is needed. Create a brand that represents your values, not someone else’s.