Google Trends is an indicator of how many people search for a specific term over a period of time. It gives you an overview of the topics the world is searching for. Trends can be classified based on their geographic location, categories, time period, etc. and it also allows you to compare between your searches. The Google Trends platform is quite easy and easy to use. They also have little graphs in addition to the title that show you how hot or cold the topic is in a given period of time. So how can Google trends help your SEO and blog post creation? Listed below are some ideas that you can implement for your blog, but before that, let’s take a look at the key features of Google Trend.
- Shows the popularity of keywords over time.
- Comparison between your searches
- Stay up-to-date with the latest trends in progress.
- Separate your results with respect to images, news, or YouTube searches.
Competitor awareness: You can type in your competitor’s brand name and see what their short-term or long-term trend is. If they are on the rise, you can take a deeper study to find out why and how you can leverage their strategies for your own brand.
Historic information: Instead of comparing trends from the past week, extend the schedule to a full year or more. Google has a lot of information that you can use for your brand in the future. With the help of historical data, you will notice that for most general keywords, a relatively fixed trend changes from month to month is primarily a definite pattern. You can then use those keywords while they are on their way to the top to compose and publish your content.
Keyword brainstorming: Do a regular check of the keywords related to your topic and see if there are keyword phrases trending down or up. Google trending also helps you refine your keyword search targeting a specific location / countries, helping you decide whether it’s useful to use those keywords on your blog while targeting those locations. If the keywords you selected are not performing well in the areas you are targeting, you can compare or find another strategy.
Brainstorm topics and ideas for a blog post: Use Google Trends related queries to help you identify the related keywords people are searching for, further research your individual trends, and gain insights to help you publish your blog content. Also, you can choose categories in trends, then a sub-category, and also explore that category for content ideas.
Using Google Trends is easy, but figuring out how to make use of most of the information provided takes some time to master. It is good practice to use Google Trends as a reference source for your digital marketing strategy and related content and to keep up with the trend.