RSS is today the most popular tool that surfers have to stay informed about what is happening on any website that generates feeds to transmit updates. If you have a website, you can benefit from distribution by producing your own feeds.
Sometimes outlining a marketing strategy is a long process, but including RSS as part of a promotional campaign does not require any more effort once it is running because the feeds are automatically updated every time something new is published, be it content, announcements, invitations, etc.
What you need to market your products or services through RSS is a web application capable of generating feeds and content or articles that you want to distribute. If your website’s main script cannot generate feeds on its own, you can either hire a developer to integrate this technology, do it yourself (if you have the knowledge), or use an online RSS generator or RSS editor to write your feeds manually.
Once an RSS feed is available, surfers can retrieve it by opening the URL in their web browser or adding the links to a news reader. News readers or aggregators can be compared to portable radios that are broadcasting the news in real time as soon as it happens and therefore your product or service will always be visible to potential customers.
Re-sketching your online marketing strategy, consider that RSS enables easy distribution of your content; therefore, your feed can not only be retrieved by netizens, but by other webmasters who want to display your content on their websites, which translates into free advertising.
External sites that serve your RSS feeds will broadcast news as often as you update your own content, so you don’t have to worry about delivering an ad over and over again. RSS is an automatic and unattended process that can sometimes be scheduled on a regular basis, depending on the main features of your website application.
With RSS, updates occur in real time and at the same time on both the RSS aggregators and the websites that distribute their content. Because the update is done simultaneously, you don’t need to worry about outdated information left somewhere. If new content is added, modified, or removed, RSS will update all subscribers and replication sources.
With RSS feeds, the chances of being successful in marketing your products and services are endless, and feeds increase targeted traffic, because people who click on a link associated with your feed are directed to your website, finding there everything it has to offer.