Expanded Content Labels for Product Packaging
In today’s marketplace, there are more demands on packaging to communicate information about a product, from regulatory compliance to special offers. With less space available on a product’s label, it can be difficult to include all the necessary information without disrupting aesthetics or taking away from a brand’s message.
With a little creativity, however, you can maximize space on your Expanded Content Labels without compromising quality. This is possible with extended content labels (ECLs), which are pressure-sensitive labels that have a flap or multiple flaps that fold over the top of the label to reduce its total footprint.
ECLs are typically used on products that have extensive product information such as safety warnings, health and instruction use, ingredients and more. They are efficient and effective labeling solutions that can eliminate paper inserts, cartons and regulatory information while still allowing the product to stand out from other competing products on the shelf.
Maximizing Space With Expanded Content Labels for Product Packaging
The best way to maximize space on your packaging is by combining on-pack messaging with off-pack marketing efforts. For example, a recipe or special offer can be paired with an instant-redeemable coupon on your label to drive sales. Or, you may want to include ingredient lists on your labels to educate your customers and give them an idea of what to expect from your product.
For many packaging professionals, an ECL is the perfect solution to meet these labeling challenges while staying true to their brand and messaging. When choosing an ECL, it’s important to understand the different styles available so you can determine which one is right for your unique product.
Several ECL options are available, including peel back labels and hinge labels. The most common and cost-effective solution for additional print space is the peel back label, which uses a repositionable adhesive that allows the consumer to peel away the front layer of the label. This option is also available in white or metallic film to match the product container.
Hinge labels, or multi-layer printed labels, use a hinged design to provide an additional two panels of printing space. This allows consumers to reapply the top layer onto the bottom panel and read or reference the information at a later time.
This construction is ideal for adding extensive product details or coupons to your label. It allows you to experiment with different types of design and messaging while saving money on production costs.
There are a variety of printing methods that can be utilized to produce an ECL, so it’s important to work with a printer that can accommodate your labeling requirements. Our team will work with you to select the correct method for your project.
If you have a large amount of information you need to include on your packaging, an ECL can be a cost-effective solution. Whether you’re printing regulatory compliance information, adding an engaging brand story or offering a special offer, we can help you find the best solution for your needs.