Do you need a sample social media marketing plan? This is a quick and dirty sample plan without any nonsense. This plan will assume that you already have accounts on Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assumes you’ve already personalized and engaging your accounts so we can focus directly on the activities you need to execute.
1. Twitter Make it a daily habit to follow 90-110 new people every day. You can do this manually or use a program like Twitter Friend Adder to accomplish this. Be sure to filter out other marketers and only follow real people who have an interest in the niche you’re marketing to. How do you quickly and easily find these people? Use the search bar on the Twitter home page, type your topic, and then type “-http” and “-www” to find only Tweets that don’t promote an external link. These people are laser targeted.
Start using a service to automate your Tweets like SocialOomph. Twitter no longer allows duplicate tweets, but you can use the recurring tweets feature to schedule recurring tweets with spinning text so each recurring tweet is different. You’ll need to log in every day or every other day to make a slight change to each Tweet in the spinner, but you can make a change as subtle as including that day’s date. You just have to do something minor to make each Tweet unique so Twitter doesn’t reject it. You probably want to include around 24 different Tweets that include your marketing message, and set the recurring Tweet to once an hour. Make sure you always answer the question “What are you doing?” For example, if you’re selling an eBook on how to be a better bass angler, don’t Tweet something like “attention all bass anglers, go to this link to improve your fishing results.” Instead, send a Tweet like “I’m reading this book to learn new bass fishing tricks to embarrass my friend when we go fishing next week.”
two. Facebook. Basically, you should do the same with Facebook, except you probably don’t want to add more than 20 new friends per day to avoid getting your account deleted. Use the search function to find people who list your topic as an interest and who are part of a Facebook group focused on the topic. Convey your marketing message through status updates, similar to how you would Twitter. Find some apps within Facebook to link your Twitter account to your Facebook account so all those automated marketing tweets show up as status updates on Facebook. Stay away from using direct messages to Facebook friends for marketing. Make your direct messages as personal and “non-commercial” as possible to build rapport, and let status updates do the selling.
3. Youtube. Use a friend adding program like Tube Blaster Pro to automatically add 25-40 friends a day who have videos on your topic. Whatever you do, don’t try to sell these friends through direct messages, video comments, or channel comments. Use the add friends program to gather friends and make content-rich videos and then share these videos with your YouTube friends. Make sure these videos are content rich and have 90% content and only 10% sales pitch. You can also link your Facebook and Twitter accounts to your YouTube account so that these videos you make are also shared with your Facebook friends and Twitter followers. Create and share at least 1 video per week this way, but no more than
Four. My space. Use your MySpace page to combine all of these tactics. Write a long bio about yourself, your marketing niche, and what it’s all about. Make it interesting. Embed as many YouTube videos as you like on your MySpace page. Look within MySpace for applications that will link your Twitter account to your MySpace. Use a program called MySpace Friend Blaster Pro to add 90 to 110 new friends a day.
I hope this social media marketing plan example is helpful. Go use it now.