LinkedIn is among the most used tools among companies in sales and marketing. It’s 277% more efficient for the generation of leads as compared to Facebook as well as Twitter.
Today, LinkedIn Sales Navigator helps sales professionals build effective campaigns that generate sales. LinkedIn Sales Navigator can be described as the most expensive version of LinkedIn which is priced at more than $64.99 per month.
Sales Navigator uses its features that help you find a distinctive benefit proposition for your company. Following that, you will be able to give them a solution based on the requirements of your clients.
In this article, you’ll learn nine LinkedIn Sales Navigator tricks and tips to convert your leads into customers.
Search, Save, And Monitor Key Accounts
LinkedIn Sales Navigator acts as an instrument for lead-building that assists sales reps understand how their sales pipeline is performing. In this regard, lead builder, Sales Navigator’s search provides the most relevant and precise sales pipeline. Let’s review the steps required to get started with
- Select the LeadBuilder tab just below the search bar.
- You’ll be on a search page with advanced features.
- Select from more than 20 filters (company name, job title industry, size of company, and location) to narrow down the kinds of leads you’re searching for.
- Save all leads that are relevant from the results of your search for making your list. This will enable you to receive notifications whenever new leads that meet these requirements appear in the system, and you don’t have to do search results over and over.
- The Sales Navigator will then display filtered prospects in your newsfeed where you can keep track of any changes or updates through it.
In addition, this can help you check for updates and make connections once you are willing to connect via InMail.
View Similar Leads
Another important aspect of Sales Navigator is that you are able to use it to perform LinkedIn prospecting. This means you can locate leads that match your ideal prospects.
- Simply click on the “ellipsis symbol located near the button to Save.
- Click View Similar.
- You’ll be provided with an inventory of leads that are similar to those that match what you’re seeking.
Use TeamLink and Identify Connections
The Teamlink Connections filter lets sales professionals identify prospects who have a first- or second-degree connection to them. This assists to identify warm leads and pave your way to the sale.
You can save your TeamLink search if you do not have any connections currently. You’ll be informed if your coworker has a connection with any of the leads you have. This means you don’t have to search for the latest updates on your network.
Use Tags and Notes To Organize Prospects
To track who’s involved in the purchasing process or their personal information sales navigators allow users to save notes and tag leads to keep track of important information.
The function prevents confusion and helps keep track of the key players within the account. Also, be sure to include tags or make notes for each lead on your feed.
Apply Advance Search Filters
Make use of advanced search filters to your search by using the titles, keywords, and business fields that allow you to conduct boolean searches.
- KeywordsKeywords that are relevant to your search from the profiles of your prospective customers.
- Geography Find potential customers within a specific area or area.
- Title – Search for the title of a position, for example hiring managers or CEOs.
- Size of the company Select how big the corporation depending on whether it is an established company or a start-up.
For a basic Google search, you can find 6,409 results that can be found on LinkedIn. When you’ve found your results, you can use an easy personalization form to connect directly with them through LinkedIn.
Send Linkedin InMails to leads
InMails is LinkedIn’s version of email which allows you to contact your specific prospects with professionally designed LinkedIn inMails. Study your prospect, and then write an individual message that connects to your potential customer effortlessly.
If, for instance, someone in your lead recently posted an article about marketing trends Your rep could comment on the article and explain how they can assist.
Make sure you have a catchy subject line, then write your email around the needs of your prospect by having a brief conversation with them to ensure that your message is concise and easy to read.
Be aware that you’ll get very limited InMail credits based on the subscription. Don’t send thousands of messages you could accomplish using standard email.
Use Bluebird Search
“Bluebird search” is a term used to describe leads or happy customers that used to be associated with your products or services, but they are part of a news company. Therefore, if you wish to regain them, your sales reps can utilize the “past not current” or “past and not present” filter to locate the leads.
Optimize Your Profile
Sales reps must improve their LinkedIn profiles to stand out from the other users of the platform. The profile is a representation of the company’s brand as does your business. Keep in mind that 82% of potential customers research businesses on LinkedIn before responding to give an impression that is positive.
Make sure your profile is optimized with:
- Professional headshots of top quality or photo
- Your job title or title
- Headline with value promise
- Contact information for you
- Summary
- Extensive work experience
LinkedIn Groups
LinkedIn Groups is the best method of using LinkedIn Sales Navigator to prospect. It is possible to locate your ideal customers through LinkedIn Groups. With the basic version, there are groups for you to be a part of, take part in discussions, offer your ideas, and make yourself a leader in your field.
While with a sales navigator you can make use of the filter Groups to locate leads based on the date your leads were a part of the group.