Category: Digital Marketing

4 reasons to discover the value of email marketing Whether you’re selling a product or service, working from a home office, or from a business, starting an email campaign can be incredibly beneficial. Consistently sending out newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that…

Before I even start this article properly, let me tell you this: your B2B website is your path to success in the 21st century. You must realize that there is much more than a company logo and contact information that make up a complete and successful website. Your website needs to speak to your customers,…

In less than five years, social media has revolutionized not only our communication culture, but also the way we do business. The dizzying effect of unlimited, and sometimes unrestricted, 24-hour access to people and information has transformed the various tools into a tipping point. There is a large and growing list of sites, including BlinkList,…

You have set up your blog and have started posting concise and useful information that your niche market would benefit and enjoy. Days go by, you keep posting, but no one comments and your traffic stats barely register. What do you do for a living? Just like any website you own, you need to do…

Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform, educate, and engage your audience while building authority in the eyes of your audience. However, there are some common content marketing mistakes that you definitely want to avoid. 1. Avoid…

The Associated Press Style Book calls itself “The Bible of the Newspaper Industry.” However, AP Stylebook is the ultimate writing resource for more than just newspapers. Hundreds of businesses and publications ranging from traditional newspapers to online publishers, distributors of newsletters, marketing brochures, and public relations department materials trust AP Stylebook to arbitrate any number…

If you are hoping to make a change or create a vocation in the digital marketing circle, you are surely looking at the perfect place. This is because there are a large number of different professions in this field, each of which is very different in terms of required skill levels, as well as regular…