Category: Digital Marketing

Definition of reputation management “Online Reputation Management, or ORM, is the practice of consistent research and analysis of a person’s personal or professional, business or industrial reputation, as represented by content in all types of online media “. The ubiquitous nature of the Internet has resulted in an increasing number of consumers and retailers using…

“Addiction marketing” is a phrase I coined a few years ago while waiting in line for my drink at Starbucks. He was observing the mass of people who, like lost explorers in the desert, running in search of an oasis, seemed desperate for their daily (if not more frequent) dose of caffeine. It was around…

How to Manage Tables Using DMARC Database Management Tools: Dmarc Database Management Analyzer is a data mining tool that helps in the easy recovery of corrupt, lost, or altered records in your database. This is the most recommended and useful program that is used in every major organization today. It is highly used by the…

In today’s economy, it’s easy to justify making cuts. With so many businesses struggling to come up with cash, finding areas to cut back seems like the right approach. Statistics show that when companies seek to cut costs, marketing and advertising are among the first to receive a lower budget. This is not always the…

The Benefits of Using a Dedicated Development Team – If Your Company Produces a Range of Software: When you start looking into offshore software development, one of the first things to look for is a dedicated development team. A dedicated development team, or DDD, is a group of highly skilled, motivated developers that work on…

One of the basic concepts of all training in marketing and advertising is the teaching of the “Maslow pyramid of needs”. This pyramid shows the different motivators and needs in a person’s life and how they build on each other. This is supposedly presented to help the marketing student understand consumer motivation and thinking. The…

Solar lead generation is getting quite competitive. If you are in the solar energy business, you need to keep up with the trends in solar lead generation, which are changing all the time. Some methods will stay strong over time and others are a quick boost for your business. Depending on the areas you can…

Customer orientation is an important part of any branding effort. Here I define customer orientation and demonstrate its place in an overall branding campaign. A definition of customer orientation: Customer segmentation, Or simply targeting, refers to the seller of a product or service who goes through the steps of specifically and clearly profiling the types…

Within marketing circles around the world, enormous attention has been paid to a relatively new form of marketing called flash mobbing. This marketing model not only attracts attention, it also makes many people incredibly successful. But first I would like to point out that although this form of marketing is often referred to as flash…

Many people seem to be confused with the difference between mass marketing and niche marketing. Perhaps because even the largest mass markets are niches. For example, something like milk is a mass market, but not everyone drinks it. Within the milk market, you have niches such as low-fat, soy, and many others. So, no pun…