Category: Digital Marketing

Web masters and website owners for years have been fighting for one simple thing: better ranking in search engine searches! The reason is simple and clearly understood. The better the ranking, the higher the traffic to the website and the popularity increases. The reason for the site is fulfilled and the return on investment increases….

In simple language, the definition of video marketing is using videos to promote or market your product, brand, or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience, YouTube is the best platform, you…

We all love to see photos of cute babies. Babies are the perfect role models; there is no such thing as a “bad pose” when they are the subject of any photograph. With a keen photographic sense and some appropriate props, even a simple nap time shot can melt a million hearts. One such master…

Storytelling is an essential part of human communication and is a powerful marketing tool. Influence shoppers by increasing brand awareness and attracting new customers. The story you tell controls how customers remember your company. Creating a unique brand story on social media means sharing it across multiple social platforms. If you create a story that…

Since 1998, I have spent the first few months of each year looking for the best search engine optimization (SEO) tips from the end of the previous year. This year I have come across the best SEO tips so far. SEO Tip #1: Make Google Alerts Your Personal Online Spy Google Alerts is a great…

WordPress is the most popular blogging platform for several reasons. They are easy to use; they are completely customizable, but most importantly, they rank well in search engines. And for beginners, the most important thing to learn about blogging is search engine optimization. Fortunately, with WordPress, it’s easy. Here are 5 SEO tips for WordPress…

While there’s no denying that words are an extremely powerful tool for building a brand or driving relevant traffic to your site, they’re just one piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online ADD, marketers need to be…

Fast fashion is a relatively new phenomenon. It’s the term used to describe buying cheap clothes that are then worn only a few times before being thrown away. Fast fashion is the result of the consumer’s desire to keep up with ever-changing trends and a constantly updated wardrobe. What’s wrong with that, you may think….

Comparison of codes of ethics for professional counselors Resume This article looks at the differences between the codes of ethics put forth by three career counseling organizations; The American Counseling Association, the American Association of Christian Counselors, and the American Association of Pastoral Counselors. The article examines the differences in organization membership, the resulting differences…