Category: Digital Marketing

In the almost limitless universe of the Internet, the art of content marketing can be tricky. You have to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you’ve got a pretty challenging task ahead…

What does SEO mean? Search engine optimization. It is a way of attracting organic traffic to a website. This just means that when people enter a search term or keyword into a search engine, they find the most relevant site. So organic traffic is traffic that doesn’t come from any paid ads. There are several…

When talking about a web content strategist and web content projects, what is the context? The answer may vary depending on who you are talking to. A content strategy could be something as simple as planning a blog and distributing content through RSS feeds. Or it could be as complicated as planning to build a…

A big barrier to getting sales is not consistently creating enough suitable content to help your target audience understand why they should hire you. Content marketing has been proven to be one of the most effective methods for increasing audience engagement, building your brand presence, and driving sales. Why is content marketing important? When you…

To get started creating authentic content, you’ll want to define your ideal customer and know what’s important to share with them to guide them through your funnels, in a way that matches your intent based on where they are in their buying cycle. Share your stories But you need to know what stories to share….

If your website has poor online content, it has little to no value to your audience. Online content can be read, viewed, listened to, and shared. It can be a written article (like the one you are reading now), a blog post, a report, an e-book, an online tutorial, a video, or an audio file….

This article explains what a network content switch is and also describes the main benefits of using it in your business network. This type of switch is very expensive, so it is usually used by medium to large-scale companies. The main function of a content switch is to inspect the network data it receives in…

It is true that content marketing is getting more difficult. You have to work harder and be much more prolific to get the same attention you used to get with old-fashioned article marketing and one blog post a month. Today, your content needs to be smarter, more targeted, and, well, just more. If you are…

What’s going on with article marketing? I think it is as powerful as it used to be, but now it is part of a much larger dynamic that we call content marketing. You see, when I started article marketing, I could completely dominate Google just by doing it. It would provide the content that Google…

“Content is king” in SEO has always been emphasized since the technique was put into practice. Considering the same, it is easy to conclude that it is a far-fetched idea to conceive to get better rankings for your business if you can’t or can’t write quality, understandable and original content based on the keyword (s)….