circumventing systems policy
A suspended Google Ads account is a big blow to any digital marketing campaign. It can significantly disrupt your revenue and reputation, which in turn can impact business and brand value. Moreover, it is difficult to recover from this kind of suspension, especially for advertisers who are heavily reliant on Google for advertising campaigns. Luckily, there are some simple steps that can help you resolve this issue and get back on track.
The most common reason for an account suspension on Google Ads is Circumventing System Policy. This is because Google Ads does not allow you to use deceptive or manipulative strategies to bypass the review process or policies. These include cloaking techniques, hiding information from Google to get your ads approved, and misrepresenting your website or business.
These tactics aim to undermine the transparency and integrity of Google’s ad system. They can also cause ad fraud and hurt the digital advertising ecosystem. A suspension for circumventing systems policy is a serious violation that can be very hard to recover from.
Why is my account suspended for circumventing systems policy?
One of our agency clients recently got their account suspended for a policy called Circumventing Systems. They had an account that was not in their name but was linked to their Merchant Center, payments, and email accounts. They were getting a lot of traffic from this account, so it was important to them to get it back up and running.
After looking into the account, we found that they were using ad templates to promote their weight loss service. They were also linking to their website, which had reviews of the service from clients who had lost weight. Unfortunately, this violates Google’s policy against spam and illegitimate reviews. The client was able to appeal their suspension with the correct documentation and a plan for moving forward.
The next time you find your account has been suspended, take the time to carefully examine the violation reasons and make sure you understand what they mean. Then, follow the recommended next step to file an appeal with Google.
This is not an easy task, but it’s essential for regaining access to your account. It’s crucial to note that there are no guarantees that you will be able to regain your account, so it’s critical that you take the time to analyze what caused the suspension in order to submit a successful appeal.
The most important thing to remember is that you need to stay in compliance with all Facebook and Google Ads policies at all times. This will help you avoid ad rejections or suspensions, and ensure that your ads are being seen by the right people. Stay updated on policy changes, and always make sure that your ad copy and imagery are compliant with all guidelines. If you do find yourself in a situation where your account has been flagged for a policy violation, seek out the help of a PPC expert company to ensure that your appeal is successful.