Although it can be defined in many ways, an ezine is basically an ezine publication distributed over the Internet. The term is often used interchangeably with “newsletter” due to their similar delivery methods and general purpose. Generally speaking, you can focus on whatever topic the publisher chooses and gain readership through consensual subscriptions. It is…
Category: Digital Marketing
The Nature Of The Internet Marketing Online Business
Since the advent of the Internet, the face of the marketing and advertising business has changed dramatically. The Internet has provided an infinitely wide bulletin board where companies from all over the world can post their information, product catalog and brochures. With the increasing number of products and services, the internet marketing online business has…
How to use social media for e-commerce
Your Guide to Ecommerce Social Media Marketing Having a social media presence is essential to building and increasing brand awareness, driving traffic to your website, and increasing leads and sales. But your accounts are not just platforms for sharing content and interacting with visitors to achieve those goals. From Facebook to Instagram, social media can…
E-Marketing strategy: 7 dimensions to consider (the combination of e-Marketing)
What is e-marketing? E-marketing is still quite a controversial topic to talk about, as no one managed to unify the various theories around it; However, there is one thing about which there is no doubt: that e-Marketing first appeared in the form of various techniques implemented by pioneering companies selling their products over the Internet…
SEO versus SEM – What are the Similarities?
Introduction In the world of website content creation, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably. Defining SEO and SEM and showing differences and similarities will make it clear to readers how the two work together for effective web marketing. Definition of SEO and SEM SEO (search engine optimization) can…
Digital marketing and online marketing
Digital marketing, the promotion of products or brands through one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that allow an organization to analyze marketing campaigns and understand what works and what does not, by the general in real. hour. Computerized advertisers analyze things like what…
The new trend in outdoor billboard advertising
With the rapid development of large outdoor LED signs, digital billboard advertising is fast becoming the preferred medium for cost-effective and high-impact advertising. New technology is sweeping the United States and setting the trend for the 21st century. An increasing number of these LED digital video billboards are being deployed in the top ranked DMAs…
The definition of advertising
What is advertising? It is difficult to find a satisfactory definition of advertising. A quaint way to put it is to call it entrepreneurial imagination, an imagination that sees in a product possibilities that can only be realized by appealing to the public in new ways to create a desire where it did not exist…
Meaning, understanding and scope of marketing
Marketing is a human activity. The origin of marketing is as old as mankind. During the primitive era and ancient times, individuals or families exchanged the agricultural products they had for those they did not have. As society developed, objects designated as cowries, beads, feathers, etc. they were used in exchange for goods and services….
Online advertising: remaining traffic
What is “carryover traffic” and why is it good for advertising? Myths of ‘remnant traffic’.There are a multitude of myths and misconceptions about different aspects of online advertising that remain misleading to both Internet users and advertisers. One of these misconceptions is the definition of “remnant traffic”. Some ad networks and agencies have their own…