Keyword is a general term that defines the main topic of the web page. The search engine looks for words on a website that match the search terms. In organic SEO, keywords are king to make website visible on SERP of search engines which also helps to increase web traffic to your website. Optimized website with relevant keywords not only invites new visitors to your site but also makes your online business successful.
In SEO, the initial process is to find effective, popular and correct keywords for your website to improve the ranking of sites on SERP of the major search engines. Topic-based keywords easily noticeable to spiders and bots while being crawled for further indexing by search engines. Otherwise, the site is invisible to online audiences around the world. SEO experts They work hard to research and find relevant keywords for their clients’ sites. Basically, the keyword tells the essence of the website. There are so many free keyword research tools online that can help you choose the right keywords. Sometimes your own brainstorming word lists also help you find keywords for your site. Optimized website with exact and great keywords is always easily noticed by spiders/bots and ranks first on SE results page.
Keyword research is at the core of any SEO campaign and is vitally important when launching a business portal. Research, analysis, and topic-based word choices need to be done very carefully. Well optimized site highly visible to SE’ and also become popular with a large number of online audiences all over the world. Online promoters always care about optimizing their website smartly, but they forget to make the site user-friendly. It is also very important that the website design is always more user friendly than search engine friendly. When selecting keywords, focus on relevant but not overly used and very specific words that are targeted to your site.
The placement on different elements of the website is also very important in the SEO process. There are 1000’s of criteria that could also be checked by SE. Generally, search engine spiders use the title tag as the main source to determine the theme of the site. This is why, while optimizing, put the main keyword in the title and also set it as the initial word of the title. In the same way place in Meta tags, headers, alternate attributes, anchor texts, body content, URLs, and filenames. Inline links in your web content are a good idea to improve internal link popularity.
In site optimization, always keep in mind that keyword is an important component that increases your online popularity and helps fulfill your business goal. Select only moderately competitive words that give good results. The placement of these words in the main elements and footer links increase the SE weight for ranking. As a search engine optimizer, to get organic ranking, it is good to follow search engine webmaster guidelines to achieve organic SEO results as per predefined SEO plan.