1. Visual identity The relationship of a company/organization with its public is known as branding. Brand identity is the way an organization conveys its personality, essence and tone, as well as its emotions, experiences and memories. Similarly, visual identity graphic design is the visual elements of brand identity that function as the face of a…
Category: Digital Marketing
Koala defined by gender: definition of difference and negative definition
Koalas belong to the class of mammals, furry, warm-blooded vertebrates, most of which give birth to and feed their young with milk produced by the female’s skin glands. The mammalian class has three subclasses: prototheriaegg-laying mammals represented by platypuses and echidnas; metatheria, pouched mammals represented by marsupials and their distant relatives known only from fossils;…
Success! The Glenn Bland Method
In the early 1970s, Glenn Bland published a book called “Success! The Glenn Bland Method.” thoughts and ideas are easily transferable to any endeavor one wishes to participate in. Granted, the book is a bit dated as it was first copyrighted in 1972, but the success is universal. One thing that Glenn addresses very directly…
What are the financial reporting requirements for nonprofit accounting?
A nonprofit organization issues a slightly different set of financial reports than reports generated by a for-profit entity. One of the reports is different from non-profit organizations. Although non-profit companies are not legally required to issue annual financial reports. Still, many nonprofit managers realize the added value that annual reports can offer to government officials,…
How to make a website SEO friendly
A systematic approach is required to design an SEO-perfect website. There are a few important points from an SEO perspective that need to be considered before designing an SEO friendly website. keyword research Effective keyword research should be done before designing a search engine friendly website. There are various keyword research tools available. However, Word…
Social media marketing plan example
Do you need a sample social media marketing plan? This is a quick and dirty sample plan without any nonsense. This plan will assume that you already have accounts on Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assumes you’ve already personalized and engaging your accounts so we can focus directly…
How to Add a YouTube Transcript File to Your Video
YouTube subtitles YouTube has an automatic subtitle/transcript generator that uses Google’s speech-to-text algorithm. Its main goal is accessibility, to help people who are hearing impaired or speak another language find out what your video is about. It is also used for search engine indexing and thus can help with your SEO. Unfortunately, the software’s ability…
2 Tips to Implement a Better Marketing Plan for Plastic Surgeons
Since plastic surgeons can spend a fortune marketing new plastic surgery patients, they need to be smart about it to get the best results for the least amount of money. Here are 2 tips for implementing a better plastic surgeon marketing plan: Decide who is your “preferred” patient Thanks to economic, social and technological trends,…
On Page Search Engine Optimization for 2017
When I started doing SEO years ago, it took very little effort to get a website ranked first in the search listings. All you had to do was make sure you included your keyword phrase in the correct page tags on the web page. All of these on-page elements are still required and relevant, which…
Why brands need to invest in event marketing
It’s gotten so hard Really Connect with consumers today on digital channels as social media has saturated connectivity media making messenger almost useless. The message imparted by the brand must have an impact compared to the other messages of different brands, as there are millions of users who control it. On the other hand, brands…