Companies that want to market to Chinese speakers must first decide on their target markets. Who are they trying to reach? But first let’s define some Chinese SEO terms.
What is Chinese SEO?
For the keyword China SEO there are a few meanings:
1. Someone who wants to find an SEO company to market in China.
2. Someone who wants to learn something about getting natural traffic from Chinese speakers (this could include one or more of the following: China, Hong Kong, Malaysia, Taiwan, Singapore, Indonesia, and even a small number of Chinese speakers in other countries). ).
3. Someone who wants to work with a Chinese SEO company for a variety of reasons. For example, if Chinese is your first language, it may be easier to launch a global SEO campaign by working with people who understand it easily.
A company outside of China looking for information or SEO companies in China would be interested in search results that focus on the meanings of 1 and 2. Search results for the number 3 would be mostly in Chinese. However, the savvy Chinese company that wants to run a global campaign can search in English or other target countries to narrow down the results.
Baidu.com is the most popular search engine in China
What is Chinese SEO?
Chinese SEO is more specific than Chinese SEO and one of the indicators of this is that there are fewer searches for Chinese SEO. The intentions of these search engines can be:
* Someone looking for someone to help with SEO, in the Simplified Chinese language, to target Mainland China, Singapore, and some Chinese expats.
* Someone looking for someone to help with SEO, in the traditional Chinese language, to target people in Hong Kong, Taiwan, Malaysia and most Chinese expats.
Simplified and Traditional Chinese use different characters for the same word, so it’s important not to make mistakes in this regard. For example, if you were manufacturing chopsticks in Tel Aviv and wanted to sell them to restaurants in mainland China, you would target this Simplified Chinese keyword: yÉ ô+wP6 ‘
However, if you wanted to sell to companies in Hong Kong, you would write in traditional Chinese – yÉ+wPý à.
Chinese SEO Company Search
Now that we have our terms defined, it is obvious that the first thing we need to do is define our geographic markets. This will determine, for the most part, whether we need Simplified or Traditional Chinese. We can then find a provider who has the right language skills. If we prefer to search for a company located in our target market, we must search in the appropriate search engine. You can use Google and hit the radio button that limits the search to only sites in that country.
Here are some examples:
Hong Kong: google.hk (Traditional Chinese)
Singapore: google.sg (Simplified Chinese)
Taiwan: google.com.tw (Traditional Chinese)
People’s Republic of China: google.cn (Simplified Chinese; cannot be accessed from within China)
Traditional Chinese google.com/intl/zh-TW/
Simplified Chinese google.com/intl/zh-CN/ (If you are in China and type Google.com, you will be redirected to this site)
Of course, in China, baidu.com (in simplified Chinese) or tw.baidu.com (in traditional Chinese) is much more popular than Google. Although the interface is in Chinese, you can search in English.
Another option is to find a provider who speaks your language. This type of SEO company will be easier to communicate with and will most likely be able to offer additional languages so you won’t have to deal with as many providers. This type of search is relatively easy. For example, a good place to find an SEO company that can provide international SEO services is Israel, as it is an immigrant society with native speakers of many languages. A search for:
Chinese SEO Israel
bring in an SEO company that can handle Chinese SEO and many other languages
Using non-Chinese SEO companies for China SEO work can make communications easier
Another option is to do Chinese SEO at home. You can have Chinese speakers at home or you can use third-party providers for translation only. In any case, this China SEO article gives you a basic start, so you won’t waste your money translating into traditional Chinese when your target market is in mainland China.
Chinese characters
You can learn about the use of Chinese characters in the URL in this post. One of the most important things to do is to make sure that your translations are not literal: use the keywords that your search engines use.
Chinese characters can be used in the URL.
Although Chinese SEO may seem daunting to English speakers because the characters are so different, it is now easier than ever thanks to technology. You can even get a quick translation. Google Translate, for example, can translate both Simplified and Traditional Chinese into English and vice versa. You can also translate simplified to traditional Chinese and vice versa. Today there is no excuse not to communicate with more than a billion people.
Learn more about Chinese SEO and SEO China at AIMS Advanced Internet Marketing Strategies. An illustrated version of this article is available at http://www.aims.co.il/articles/chinese-seo.html