Content is king until your customer pulls out a smartphone. So, chances are your website visitor is looking for your contact details and other basic information, and they want it fast. Customers won’t spend much time browsing your site on a phone if they can’t find what they need.
While customers love reading on their tablets, phone users don’t. Even if you have a responsive site, you may be missing out on mobile conversions.
The latest content and search research suggests that readers are gravitating toward longer posts when reading on their computers. Also, search engines favor longer posts because they can lead users to more authoritative sites. While it used to be recommended that blog posts be around 300 words, now the minimum is 500, and 1,000 is desirable.
A tablet reader might also be willing to read your 1,000-word post about your chef’s trip to Italy, but the person who takes the bus to your restaurant would rather see which is the cross street for their location, what’s on the menu and how much it costs. the whole night could cost them.
This means that there is a huge chasm between organizing content for the web and organizing content for mobile devices.
Here are some tips for making your site phone-friendly:
- Don’t leave the longest content on your mobile site. You don’t have to be front and center, but people will still expect to find the same information that they can on your website.
- be scannable. Use lots of bullet points, subheadings, and other design elements that make your site easy to read. While scanning is very popular on the web, it’s even more necessary on mobile devices.
- Simplify navigation. Menu items should be clear and intuitive. Don’t expect people to guess what’s behind that button with the smart legend.
- Expose yourself. If you’re a traditional local business, keep your home page simple and include a clear summary of what you offer, your contact information, and a navigation map. Don’t expect people to scroll down too far to find your location. They may just hit the back button to return to the search results.
- Research the data. What are people looking for when they land on your site? If it’s a service you offer, include it on the home page so customers can easily choose your business.
- Be social. Social networks are very popular on mobile devices. Feature your follow buttons prominently so customers can quickly add your business to their feeds.