Soccer is very big in the United States and proof of this is that the Superbowl has surpassed the Olympics as the most anticipated sporting event on this side of the globe. That statement can be debated, but many things will support this statement. The players of the National Football League (NFL) and their teams are proper names that are recognizable even by children and some of their players have appeared in movies and television by appearing in cameos.
It’s not uncommon for kids to reply “I want to be an NFL player” when asked what they want to be when they grow up, and adults aren’t shy about admitting they also dream of becoming NFL stars. The NFL has become a brand unto itself with a logo that is familiar to millions of people around the world, including sports fans.
The Superbowl is also known as the Oscar of the advertising world and because of this has attracted major brands to spend millions, if not billions, of dollars on a 30-second exposure during the Superbowl. Ad agencies agree that the Superbowl is the only place you’d like to launch your new ad or campaign because of the amount of people watching and because the next day the media will be doing their reviews of what they saw.
One of the brands and ad agencies that has been a fixture at the Superbowl is BBDO with their Pepsi ads. They admit that it takes months and a good number of teams and submissions before they can pick up that big ad. Some of the most popular commercials that became Superbowl hits are the ones featuring big stars like Britney Spears and Michael Jackson.
Even the Superbowl halftime show is something to watch out for. In this area, it’s the entertainment industry’s turn to do its eulogies and rants the next day. Remember the poop in Janet Jackson’s eyes fiasco? Well, only at the Superbowl!
Big stars like Justin Timberlake and bands like U2 and the Rolling Stones are just three of the artists who have appeared at the Superbowl halftime show. So when it comes to NFL Superbowl fever, you should be a part of it even by buying NFL merchandise. Wearing an NFL jersey or hat will immediately make you feel like part of the fanfare, even without choosing a team to root for.