Because of the way Jon Stewart interacts with the community by publicizing a book through conversation, a relationship builder between vendor and himself for the benefit of potential clientele, he implements SMM. Social media marketing is the process of creating back-and-forth communication and therefore a relationship between a vendor and potential as well as former clientele. In Jon Stewart’s example, in addition to being in the real world and not in the virtual world, he deploys indirect marketing on social networks, SMM, because a potential clientele does not speak directly, they only listen to a non-ad with the author, the marketer. , and a non-professional. The lack of professionals within an SMM experience is what creates the illusion of trust, networking and consequently conversations and general attention towards the specific product/service being “advertised”.
Once again, a non-professional paves the way for communication between potential clientele and a vendor. This is how trust is formed; the more trust, the stronger the customer is in gaining connections with vendors, leading to word-of-mouth promotion from one person to another. These indirect networking tactics for a business are becoming more of a necessity than anything else in the online marketplace because of how suspicious users have become when they interact with a “professional” promoter who works directly for the marketer and, therefore, to the benefit of the provider and not the customer. .
However, channeling all the new confidence towards a specific market and a specific provider is with the use of SEO; Search Engine Optimization is, as the name suggests, a systematized order based on keywords typed in by a user.
Through a combination of SEO, Search Engine Optimization and SMM, Social Media Marketing, a marketer’s product/service can be promoted indirectly, but “better” by being statistically more profit-effective. A perfect online example, unlike SMM’s Jon Stewart integration and at best possible SEO for keywords like “politics”, “current events”, “comedy”, “farce”, etc. ., it’s YouTube. Why? Well, because of YouTube’s use of video and multimedia to promote a product, it initiates, as well as inspires, a community reaction; Users can comment and comment on comments made, all keeping in mind the provider’s product/service. This is MMS. The fact that YouTube includes tags for each video so that users can easily search for them is the definition of SEO.