Millions of people are out of work.
Thousands of companies are going bankrupt.
The economy is in the tank.
“Okay,” you say, “Thanks for that happy newsletter. Now tell me something I didn’t know. Like, how can I make money from home, even though the economy is bad?”
Did you know that there is a business that has done well through thick and thin for at least the last 50 years? Did you know that it will continue to do well for the next 50 years as well?
What is it?
Sale of information by direct marketing.
Surprised? do not be
I believe that information product marketing is the perfect home based business for good and bad economic times. Dozens of Internet marketing experts like Terry Dean, Marlon Sanders, and Fred Gleeck agree.
People just like you continue to buy information that helps solve a problem, fill a need, or fulfill a deep-seated desire. We are in the information age, and the need for useful and valuable information is not going away anytime soon.
Everyone knows more about at least one subject than almost everyone else. That makes the most informed person an “expert.” You are an expert? I bet you are and you don’t even realize it. If you know a lot about something, it’s easy to assume that everyone else knows too. But often they don’t know much and are very interested in finding out more.
Although much information is freely available on the Internet, many people will gladly pay you to do the research for them and only provide the most useful information in a form that is easy and quick to digest. It saves them a lot of time and quickly fills their need for information.
You can create and sell information in many forms, including books, eBooks, newsletters, home study courses, videos, audios, seminars, teleseminars, and webinars.
Even if you are not a good writer, you can still create information products. One of the easiest ways to create a product is to interview an expert, or experts, on a topic that interests you very much. Then create and sell an audio recording of the interview, or a video of the interview, or a PDF transcript of the interview. It’s your first information product to sell to people who, like you, have a strong interest in the interview topic. The experts you interview can even help you sell the product because it gives them more exposure and publicity.
Information used to be sold by direct mail, through magazine ads, or with TV infomercials. That still works today.
But, increasingly, information is sold on the Internet.
If you’ve ever wanted to have your own home-based internet business, now is the time to start it. Now is the time to focus on selling information on the Internet.
So start your own information product marketing business today. Sell your information online and earn money from home, even if the economy is bad. Especially since the economy is bad.