Starting any type of business can be difficult. You must employ staff members, secure a building, and ensure all proper permits are in place. However, one of the most important things you need to do is get customers. This may seem especially difficult for a place like a bankruptcy law firm. That’s because they’re not really selling a product, but rather offering a service. Sometimes it is more difficult to market a service than an actual product. Anyway, it’s not impossible. If someone is thinking of starting their own bankruptcy law firm, here are some things you can do to help market your entity.
A unique way to advertise is to go out into the community. This doesn’t mean you have to go door to door giving people a lecture on why your company is the best. However, you could do something like sponsor a community event. For example, you could partner with a local health center and host a health festival where people can get free screenings and checkups. While you’re there, you might also be able to give legal advice. You can also hand out mugs, pens, or other favors that include your company name, logo, and contact information. While people may not necessarily need your services at the time, they may find themselves in a legal situation later on and will most likely remember your company.
Another valuable partnership that you could form to help market your business could be with some of the local banks. Banks deal with people in financial distress all the time. One of the things that many of them do is make recommendations. So if you were to form a partnership with them, they could refer some of their clients to you as they see fit.
Once you’ve made a name for yourself in the community, your next bet is to put ads in the local paper or even run TV commercials if you can afford it. This way you will not be just another unknown bankruptcy law firm. People will have already met you, and when they see you in real ads, it will be a reminder or even make them even more interested.
Even with all of your marketing efforts, you need to remember that you shouldn’t be solely concerned with making money. Instead, have a real concern about your prospects. Before you even take a step to form your marketing plan, make sure your motives are correct. Always keep the best interest of your clients at heart.