You’re a fashionista with a capital “F”. You have a first name with the best designers. You predict fashion trends before they happen. So why not share your love of fashion design with the world through a blog? As you will see, there are only a few simple steps to start your own fashion blog. Anyone can do it, but it will be your passion that makes it special.
Step 1: Sign up with a blog host. Don’t worry, this sounds technical, but it’s actually quite easy. By subscribing to a hosting service, all of your blog content is hosted on that host’s computer. It saves you from having to do all the technical work yourself. Many of the hosts like WordPress and Blogger are free and have simple templates you can use to set up your blog in minutes. When you sign up, you will also be able to name your blog.
Step 2: Decide on a niche. Fashion is a broad category, so consider focusing on a specific area of fashion that you are most excited about. Whether you’re a shoe connoisseur, the go-to girl for bargains, or a fashion school student with advice for her peers, choosing a niche makes you an expert in that field and increases your chances of being read. .
Step 3: Be an information sponge. Read it all: newspapers, fashion magazines, entertainment rags, the latest bestseller in children’s literature. Browse the web to find other fashion blogs, established and emerging fashion designer websites, shopping sites and collection reviews. You never know what a blog post might inspire. As you review articles and websites, save anything that catches your eye in an inspiration file that you can refer to later.
Step 4: Write! Don’t let writer’s block stop you from publishing your first blog post.. Think of blogging like writing a note to your friends. Just write from the heart, and you’ll be fine.
Step 5: Be a Social Media Expert. In addition to keeping people up to date on your own Facebook and Twitter accounts, you should also follow as many people as you can. Stay active on their pages, constantly commenting on their posts, and they will return the favor. That also applies to other fashion blogs. Be a part of other people’s blog communities, post comments and suggestions, and the readers of those blogs will hear about you.
Step 6: Get out there. There is more to fashion blogging than sitting at your laptop. You want to be seen all over town attending every fashion event there is, from runway shows to trunk shows to sample sales. Print business cards that identify you as a blogger and distribute them. Very soon people in the industry will invite you to their events in the hope that you will blog about them.
Step 7: Set up an easy income stream. Why not let your blog make you money while you sleep? With just a few clicks, you can include an advertising program like Google AdSense, which places small, unobtrusive ads on your blog. When readers click on those ads, you earn money. Or you could also set up an affiliate program with an online retailer like Amazon, where you earn a percentage of sales when someone enters the store through your blog.
After following these steps, remember that the most important thing when launching a blog is to have fun. Because when you have fun writing your fashion blog, people will have fun reading it.