You may have heard the saying often spread in internet marketing circles: The money is in the list. I will not argue with this, it is as true today as ever.
In fact, I would venture to say that the most important thing anyone new to the world of internet marketing can do is start building an email list as soon as possible.
In fact, the vast majority of internet marketers’ time is spent growing their list. But unless you spend some time taking care of the existing clients on your list, everything you’ve invested will have been wasted.
If I could give just one piece of advice to anyone new to internet marketing, it would be “Love your list.”
Unfortunately, most people who venture into internet marketing make a big mistake. They are so focused on getting as much profit as possible from their list that they forget they are dealing with real people.
This approach can work well in the short term and could even give you a good start-up income. However, you will eventually lose the trust and confidence of the people on your list and they will stop responding.
This way, you will have to spend time and money replacing customers that you are constantly losing.
Trust me, you’ll have better things to do with your time than constantly replacing people who neglect your list.
They are real people!
You need to understand that behind every email address you collect is a real person. Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address. A conscious decision was made to take the time and respond to him. They may even have downloaded one of your products or possibly made a purchase from you.
So you have to remember that these are real people with real dreams and feelings. You will find that if you treat them like such, if you show your human side, you will be in this business for the long haul rather than being a quick flash in the pan.
When you get a new subscriber, don’t go sell, sell, sell. Because if you are constantly pressuring people with sales emails, you will lose more people than you are retaining. If this has been your focus so far, you should stop now. This method has been a tactic of internet marketers for so long, it just doesn’t work anymore. People these days just won’t tolerate those kinds of tough sales.
Think about how many times you subscribed to someone’s list. It was probably because they had a free offer that interested you, right? Now when he gave them his email address, he knew it wouldn’t be the last he would hear from them. You know that at some point they will try to sell you one thing or another.
If they take the hard sell approach and keep pestering you with sales emails, you will likely unsubscribe from your list. However, if they are sending you useful information. Either they’re giving you free training or great advice, you’re more inclined to read your sales emails when they inevitably come through.
Remember, it takes a lot more time, effort, and money to get a new subscriber than it does to keep your existing list happy and interested.
People will stay on your list if you give them great FREE content. The longer they are on your list, the more likely you are to build their trust. The more they trust you, the more likely they are to become a paying customer. They are more likely to recommend you if they think that what you are providing is useful and valuable.
These people on your list may be your best form of promotion …
You can tell people how cool you are. You can tell them what a wonderful product you are selling. They can believe it or not, they can buy it or not. But if someone totally alien to you gives you the go-ahead … that’s such a powerful thing.
There is nothing greater for you or your brand than the endorsement of one of your clients.
That’s why i say Love your list.
If you put in the time, effort, and love for your existing customers, it will pay off in the long run. Not only will you have to spend less time replacing customers you are losing. You are more likely to have a growing list of people willing to become paying customers.
When you’re starting out, building an email list can seem like the hardest thing in the world. Getting complete strangers to trust you enough to join your list can take a lot of time and effort. So doesn’t it make sense to make sure that all the work you’ve done to get your subscribers doesn’t go to waste?
In conclusion
Remind! It is extremely important that your list continues to grow, but it is equally important to take care of your existing subscribers. After all, you don’t want the effort you’re putting into growing your list to end up being largely replacing the people you’re losing.
Once you start building your list, make sure you take the time to connect with those people. Email them AT LEAST once a week. Make them feel wanted, valued, and loved. Send them free content, help, tips, and tips. Give them free training, but make sure the entire course does what it promises.
Whose give away 80% of something and then ask people to pay the final 20%. This is a safe way to get people to access the unsubscribe button.
In short, if you love your list, you will love your list.