People often believe that making the practice unique will not have much acceptability; it is something that will never be seen. But have you ever tried to find out their specialty and what exclusive things they offer? Try to find out what they do and what their specialty is. You can definitely get better techniques and treatments that give you benefits. One of the best private practices made up of your likes, dislikes, hours, procedures, etc. Do you use these successes throughout the marketing and networking of your chiropractic practice? Extraordinary practices communicate this to their patients and their community through effective “positioning.” However, offices never communicate this effectively and therefore leave a huge marketing opportunity on the table.
Setting the ultimate goal-
Have you written a mission statement about what your practice is about and where it is going? Have you applied this statement to all of your policies, marketing, employee policies, patient policies, and decision-making? It is one of the crucial steps in establishing the practice and making it exclusive. Try reviewing their policies and changing them accordingly. Find out if they agree with your mission statement. If not, they all need to be changed to agree with your mission statement. The mission statement will always be an extension of you!
set focus
By now you have a set goal, do you recognize that your meetings, newsletters and business cards reflect this statement? If not, why not? Get started today and go all out to achieve the goal. Post your mission statement prominently in your office where your staff, patients and any other visitors will see it.
Mission definition
First, what is your favorite case type or types? What types of conditions does it treat best? these questions should be identified with a solid answer for you.
Perhaps yours is a family doctor, and his focus is on sports injuries or nutritional advice. One of the things that will help you the most is a short slogan. Look for statements like “Local Athlete Preferred Practice,” “Ask about our “Energy Boost Programs,” or “We care about the whole family.” Keep it simple and perfect in defining your abilities. Beware of common phrases everyone use , since they recur often, skip them or rotate them around a bit.
Use simple slogans that reflect your identity in a unique and easy way. This is a simple and effective means of generating more referrals to your practice. Make sure all systems are set up on autopilot, as part of your Perfect Practice Platform. Ask yourself a question, ‘Does this agree with my mission statement?’ It will allow you to have an automatic pilot. Just keep your direction and mission statement focused.
Finally evaluate yourself regularly; ask your staff and patients if they are still focused and following through on the mission. Read it yourself. Check yourself against what you have written as your mission. Try to get along with other people’s opinions and never be afraid to make a change. However, always make sure a change is needed before doing so.