He has published his podcast and smugly admires it on the many podcatchers he has sent it to.
Despite all your hard work, you’re probably missing a ton of interview requests from journalists, authors, and other podcasters simply because your podcast list is confusing and hard to understand.
How you list your podcast largely depends on the fields the podcatcher provides. However, you can control this information in the way you edit your ID3 tag when you create a new podcast each week.
Stop missing interviews that could bring a ton of new subscribers to your podcast. Instead, follow these tips to make sure it’s easy for journalists, authors, and other podcasts to find your podcasts so you never miss out on an interview again.
- Guide your podcast title with episode number. Some podcasters will delete older episodes from their server to make way for new ones. If you are one of those podcasts that does this, most podcastchers will no longer list the deleted podcasts in their directories. That means for the interviewer, instead of looking at a long list of your podcasts, they may only see 5 or 10. The interviewer may assume that you are new to podcasting and will move on to another podcast. By including the episode number in your podcast title, you are warning the interviewer that you are an old hag on this podcast thing.
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The artist’s name must be yours, not your company.. It is very difficult to understand who WantAPodcastNow.com is. Instead, use your first and last name in the artist field when editing the ID3 tag. When entering your data in a podcatcher, please include your first and last name in the creator / host / producer field. That way, people can quickly find it using the search tool on a podcatcher’s search engine.
- Make the album name your email address. There is nothing more frustrating for an interviewer than having to click through dozens of pages just to find an email address. Make it easy for the interviewer to contact you by using the album field on the ID3 tag for your email address. The interviewer will appreciate this convenience, plus it will reduce their chances of losing that ounce of free advertising.
- Keep your description short and concise, please. In some podcatchers, only the first 10 words are visible to a podcast listener. So, make these first 10 words count. You should like your 30-second elevator pitch and use language that will attract the person to subscribe to your podcast. Put your copywriting skills to work.
- Make sure your podcast is included in the correct category. Just because one category gets more traffic than another doesn’t mean you put your podcast there. Your goal is to make it easier for subscribers but more importantly interviewers to find you based on your experience that you portray on your podcast and they can only do so if you are in the right place. Choose the correct genre on your ID3 tag and then choose the correct categories when listing your podcast on podcatchers.
- Add a photo. Interviewers will judge your podcast by its virtual cover, so include a professionally designed thumbnail photo with your podcast list. The interviewer will have the impression that you will be an ideal candidate based only on that image.
© 2006 Leesa R. Barnes. All rights reserved throughout the world.