Every online seller should know that the presentation and marketing of their products/services directly impacts the sales and income models for their E–business trade. Unlike a retail store, an e-commerce platform cannot give its customers the opportunity to physically handle the products and feel the quality. This is precisely why the importance of product listings and presentation becomes even more important. Online entrepreneurs can successfully help their online customers make an informed decision regarding their purchase by providing correct product listings.
Here’s How You Can Improve Your Product Listings For Your Ecommerce Business In 4 Easy Steps!
1. Provide a detailed description of the product
Although photos are essential, do not underestimate the added value of written words. Your virtual customers will still need a helpful description that provides information on product pricing, specifications, product care, shipping, and other essential details. E-commerce regulation requires that the price be clearly stated. An informative product description is a great way to persuade your online customers that your product is worth buying.
2. Make the product description more pleasant to read
Keep the product description as one focused piece to help you make a sale, rather than lengthy creative copy. You can easily witness your sales skyrocket by improving your online customer experience for your eCommerce business. If you’re not fluent in words, consider hiring a copywriter to add polish and persuasiveness to your listings.
3. Include long-tail keywords to make your products easy to find
If you are struggling to rank well in search results, you can overcome this and get more search traffic by including long-tail keywords. Four keywords or more are adequate. The longer the keyword, the easier it will be for you to rank high for that keyword in the search engines. Find the most in-demand relevant keyword and scale it up for longer variations. For example, if the long-tail keyword you’re targeting is ‘Beginner’s Guide to Weight Loss’, you can generate much more daily visitors through long-tail search for fitness niches like:
• best weight loss guide for beginners
• weight loss guide for beginners
• free weight loss guide for beginners
• download weight loss guide
4. Tell a story and talk about the benefits of the product
Apart from mentioning the features, it is important to present the product in an attractive and attractive way. Customers want to know why they should buy a product, so you need to clearly explain “what’s in it for them.” A simple headline and compelling story will add personalized appeal and highlight the benefits of the product. The font size should be just right, and a variety of colors can cleverly draw attention to headlines and bullet points. Some brands tell the whole story behind the product so that customers know how it is made and how it will add value to their lives.
Remember, your product listings must successfully “Engage, Persuade and Sell”. Your product copy should not simply offer a description of the product in mytrading platform and tell the online visitor what it does. You need to persuade readers to click ‘BUY’.