It is a foregone conclusion, if your website is slow, people will leave your site and this is a loss for your business as potential sales are gone. People have no patience with slow loading sites, so if you are one of this category, you should make the necessary improvements.
Surveys show that a user stays on a page for just a couple of seconds to pique their interest, and having no interest in what they see, the previous search button is always helpful. What more if they will have nothing to do due to slow loading sites, your patience will be challenged.
Another thing that is more of a disadvantage for slow loading websites is the new consideration of a major search engine. Google is now using website speed as a ranking factor, so if you fall behind and your site continues to load slowly, you won’t be pushed off the bottom of search pages.
There are things that you may not know when it comes to website loading speed. And there are also things you can do to improve this particular problem.
1. Pay attention to the loading time of the homepage/landing page. This is particularly important because viewers who don’t connect quickly will hit the back button quickly. And you will definitely call this missed opportunity.
2. Eliminate the excesses on your page. When writing content for your site, make sure you keep it free of clutter or elements you don’t need. Have your site properly optimized so it can run smoothly and speed up load time.
3. Optimized images used. Images are good for users’ eyes, but too many can slow down the loading speed of your sites. It will be good if you minimize the images and optimize them to increase the loading speed of the website.
4. Avoid the use of flash. Flash files are quite heavy files and take too long to load and are even difficult to optimize. Avoid too much of this sort, but if you really can’t help it, minimize your use of flash, and you can still get considerable improvements in your site’s load time.
5. Use clean codes. Unnecessary codes being removed will speed up the loading time. There is a tool that can help you with this concern, but make sure you have a backup file for those that were cleaned up while doing an optimization effort for your site.
These particular concerns mentioned above are the ones that can slow down the loading speed of the website and paying close attention to these matters can certainly make improvements. Sure there are other methods that can be effective as well, but make sure you improve your website loading speed to get better rankings.