There are dozens of places a small business can spend money on advertising. The SBA (Small Business Administration) has shown that on-premises outdoor advertising is the least expensive and most effective method of generating more walk-in customers.
Is your company sign doing the job? Ask yourself the following questions to test your advertising IQ:
- Some business people spend more money on a cash register to save their money than a good sign to attract people to fill it up! It doesn’t make sense, right?
- You don’t buy a ¼-inch drill bit because you want a drill bit, you want a ¼-inch hole! You don’t buy a sign because you want a sign, you want more customers, right?
- Do you think this sign could harm your business? Well then, what’s the only thing he could do? It helps your business, right?
- The world of packaging is a multi-billion dollar business. Most of the products you sell are packaged to sell, right? The most important package for your entire business is your store front! It’s the first thing your customers see and you need to convince them to stop and buy! A new sign makes the best package you could have!
- Most investors feel that getting their money back in 7 years is a good investment. Most businesses that purchase a new outdoor sign get their money back within a few weeks! That’s a smart investment, isn’t it?
- It would be great if you could go out in the middle of the street and personally invite people into your business, wouldn’t it? Firstly, you don’t have time, and secondly, you could run over yourself! The next best thing is to invite them in with a sign. Does your poster communicate visually with your client?
- Can you imagine going to a major league baseball game, stepping on the pitcher’s mound during the seventh inning stretch, and telling 50,000 fans about your business? Would that improve your business? Well right now over 50,000 people spend every few days within 50 feet of your front door! They are all potential customers of yours! But first, you have to tell them what you have before you can sell them!
- If your landlord came today and made you this offer…”I need cash right away…If you pay me $5,000 now, I’ll let you stay here RENT-FREE for the next 10 years!”…Would you? That’s exactly what a good outdoor sign will do for you! Make sense?
- Let’s say I want to go to work for you… before you say yes or no, let me tell you my qualifications. I will work 24 hours a day, 7 days a week, 365 days a year for the next 10 years. You do not have to pay unemployment taxes or any additional benefits. I will be the hardest working employee you have! Would you pay me $300 a month for the next 36 months? That’s what the right outdoor electric sign will do for you!
- Where is the closest McDonald’s from here? What about Holiday Inn? Where is Betty’s pottery? You see, you know where McDonald’s and Holiday Inn are, but not Betty’s Ceramics and they are on the same street! The only difference is their signs! That’s why successful franchises spend up to $50,000 on their signs, and 80% of franchise customers are driven to buy the sign. Average McDonald’s locations see more than 1,800 customers per day. The country is signed in 7 days! What would happen to your business if you had a bigger sign out front?
- People judge the inside of your business by how you look on the outside! If you could turn your business around and show people what you have here, they would pour in… but you can’t. The next best thing is putting something out there that shows people what’s on the inside! Makes sense?
- Some business people spend more money on monthly payments at a credit card terminal which is a good sign to attract those customers with credit cards… doesn’t make sense, right?
- If you want people to come to your party, you have to send them an invite, right? The more invites you send, the more people will show up! The same goes for your business, the more customers you invite in, the more sales you will make! So if you want their business, you have to ask for it! You have to make it easy for them to find you… without a good trading signal. Is your poster the best invitation in town?
- People like to go where the action is. Nobody likes going to a slow business! Have you ever gone to a restaurant at lunchtime and you were the only person there? It makes you wonder why, right? The right business sign will create customer traffic…it will generate a lot of activity and excitement! That’s what you want, isn’t it?
- If you came to work one morning and saw two guys in front of your business building a big brick wall that would hide your business from people passing by… what would you do? Probably send them away and break down the brick wall, right? You don’t want anything to hide your business! Unfortunately, you have that situation right now. There is a brick wall in front of your business, your storefront. All your products and services are hidden behind the front wall. You need to do something to get those products on the other side of the wall, where your customers can see them. Does your outdoor advertising have a large logo or graphic that instantly describes your products?
- A business without a sign is a sign that there is no business!
- The more you count, the more you sell!
- Some small businesses spend more money on “going out of business” signs than they spend on signs while in business… and wonder what happened.
- Your business is located on the banks of a cash flow! You have thousands of dollars passing through your front door! All you have to do is bait your hook and keep you in the middle of the money flow! A highly visible outdoor business sign will attract more customers than any other bait on the market!
- A good exterior image can increase the value of your location without raising your rent one cent!
- Your business will never be the same. It will go up… or it will go out. No business remains static. If you think a sign will help your business… EVEN A LITTLE… then buy one!