Determine the origin of the traffic.
Driving valuable traffic to a website is not that simple and it doesn’t happen by itself. It is critical for business owners to know the keywords and topic that are relevant to their products and/or services, as well as the most popular search terms.
Keyword research allows them to understand where the traffic might be coming from and therefore helps them create a strategy that is more likely to succeed.
Use this research to organize web content.
They should consider the keywords and topics featured in their search when planning their website design and use them as a guide in choosing which pages to feature on the domain.
The site’s navigation, accessibility, page hierarchy, and folder structure can all be improved to achieve high search engine rankings. Following these steps when creating a website will try to increase the chances of opportunity.
Additionally, user experience teams can leverage search insights to build seamless UX experiences across the site. In recent years, SEOs have observed that organic visibility has been increasingly linked to healthy user experience signals.
Conduct a pre-launch obstacle analysis.
When developing a new website, it’s crucial to take boilerplate SEO technical analysis into account.
Search engine indexing will be based on web code and scripts that are free of obstacles. Although websites may appear clear from a users point of view depending on how they are coded, they can be difficult to crawl from a search engine’s perspective, which can result in poor performance on organic SERPs.
By conducting a pre-launch roadblock analysis, SEOs can cooperate with development teams prior to a website launch, to ensure that issues are fixed in a test environment. This means that new websites have everything they need to run efficiently when launched and this also prevents costly repairs later on.
Reduce risks while there is still time.
When relaunching a website rather than building it from scratch, it’s important to take the right steps to maintain historical SEO visibility before hitting the “go live” button. In the long run, search engines develop an element of history and trust with the old pages of a website.
Should these trusted pages be renamed or modified in the site redesign process, it may be difficult for search engines to understand these changes and discover the correlation of the new pages with the old pages. This will typically result in a drop in organic traffic and visibility, impacting site performance and, in certain cases, business revenue.
When the SEO team is involved in the build and redesign process, they will consider this earlier in the process and make sure to follow the necessary steps, including 301 redirect mapping, submitting new XML sitemaps plus notifications in Google Search Console. completely to avoid the risks involved.