Since Google started, backlinks have been important. Their entire algorithm focuses on which sites are convinced enough of the value of their website to link to it. It’s more complicated than that simple sentence because there are many factors involved in the calculation, but simply put, your “score” for backlinks is made up of how many links point to your site and how valuable (important) each of those is. links are.
Of course, nothing to do with computers is simple. This is why there is always a debate about the type of backlinks that are best.
Natural links are the best
Natural links are places where someone else has linked to your website of their own free will.
This happens a lot with links pointing to sites like Wikipedia, as people use it as a reference point.
It happens much less often on your site, unless it is of similar importance.
Google’s algorithm is pretty good at determining which links are created naturally. It tracks when links are created, where they are on pages, and a host of other factors.
While he’s not Sherlock Holmes, he’s certainly pretty good at figuring this out.
By definition, you cannot create natural backlinks yourself.
But you can do whatever you can to encourage them to happen.
You can do this by creating the kind of content on your site that people want to link to – top 10 lists, helpful answers to questions people regularly ask, that sort of thing.
So if your site has little of that kind of valuable content, it’s worth adding gradually.
A mix of other links is good too
Deep down, Google is resigned to the fact that not all backlinks on the web are totally natural.
They are real enough to realize this, even if your algorithm’s initial knee-jerk reaction is to try to minimize any less-than-natural links as much as possible.
The “trick” (and it’s not really a trick, it’s just a verbal abbreviation of what you’re doing) is to keep things as natural as possible.
That means you shouldn’t depend on a single source of backlinks for your site.
If that source is articles like this, comments on other people’s blogs, videos on YouTube, helpful forum posts related to your niche, guest blog posts, relevant directory links, images on Pinterest, tweets on Twitter, posts on Facebook and LinkedIn or elsewhere.
That last paragraph should have given you a very strong clue as to what to do and the variety of places where you can legitimately get backlinks pointing to your site.
Variety really is the spice of life when it comes to backlinks.
If you trust only one or two sources, you can be sure that Google’s algorithm will recognize you, and you will know that overall your site is not too important.
The greater the variety of places that link to your site, the better. It implies that you have a broader influence and that, in turn, helps you rise in the ranking of search results.