If you’re looking for a speaker to help your business improve teamwork, productivity, and morale, you’re probably looking for a motivational speaker. If you want someone to speak at your fundraising event or dinner, then a public speaker is probably more appropriate. How would you differentiate between the two types of speaker?
A motivational speaker will take an interest in your business, find out more about what you do and how you operate. This will allow them to create the right type of presentation that is designed to be unique to you. It is unlikely that there will be a “one size fits all” presentation, since all companies are different.
The motivational speaker will figure out in advance what you need to accomplish from the session and incorporate it into the session. He may want to increase productivity, boost morale, or improve communication within the organization.
A motivational speaker will have the skills and experience to help you achieve these goals. Based on experience and skills, the speaker may use analogies and situations outside of the workplace to get the message across.
A good motivational speaker will follow up after the event to see how you’ve progressed. This will allow them to see how processes, procedures, and perhaps even work practices have changed for the better. If things haven’t changed, they can offer ideas and advice on how you can achieve your goals.
A motivational speaker will not necessarily have a household name. However, he will either be a leader in his field, or have experience of being in similar circumstances or recognize scenarios, and will know how to improve the current situation.
A motivational speaker will inspire and motivate staff to improve morale and productivity. This can be by making staff feel more valued, helping to change processes or procedures, improving communication, making better use of existing staff skills, and more.
A public speaker is likely to be a celebrity or well-known person. They could, for example, be an expert in your field or a television or radio personality. They may have a rags-to-riches story, rather than one of failing companies or rising billings.
A public speaker will likely talk about their experiences and how they were affected by them, and how their experiences have changed them, rather than relating them to a business environment.
A public speaker is likely to give the same speech to all audiences, since it is not designed for any particular company or industry sector.
Public speakers are ideal for functions like fundraising dinners and are a great way to encourage people to attend an event. Imagine a world-famous celebrity showing up and speaking at your event!
While the public speaker can be funny, entertaining, and direct, their story probably isn’t relevant in the workplace. There isn’t likely to be much he can take that will make him more productive or improve morale.