You may or may not know who Justin Bieber is, but I can assure you that many, many people do. At 17, he is one of the most popular singers in the world. world. His rise to fame is one of the most explosive in history, and while no one can promise him the same results, there are some social media lessons anyone can learn from him.
1. Start small
Justin Bieber started putting some home videos on YouTube at the age of 12. All he wanted to do, according to his own Facebook bio, was share some of the videos from the competition with friends and family who couldn’t make it. the competitions. So he filmed them, he posted them on YouTube and he thought he was done. But he did it constantly, posting dozens of them on the site.
* Regardless of which platforms you use, use them consistently, even if you’re not as “big” as the big guys.
2. Do what you love
By doing what he loved and was passionate about (as much as a 12-year-old can be), he built an enthusiastic following. His love for what he was doing was reflected in the music. Not only his friends and family enjoyed it, but others did as well.
*If you love Facebook, use Facebook; if it’s Twitter, use Twitter, but focus on what you like: your niche. Do it well, and do it with passion.
3. Word of mouth referrals are key
His family and friends were so pleased with the videos that they shared them, over and over again. Others followed. In no time, Justin had 10,000,000 views on his videos. Because what he was doing was perceived by others as “shareable,” he shared himself. Word of mouth, referrals and relationship marketing are driven by quality and the perception of it.
* Be share-worthy: Provide quality information, tips, or tools. Ask for references if you have the opportunity, but be shareable first.
4. Imitate what resonates
Most of Justin’s songs at the time were cover songs, songs by other artists who he was interpreting and remaking in his own way. He spoke freely about the quality of others, as he perceived it, imitating his work. In other words, he also became a reference agent for others. That led him to meet one of his favorite artists, Usher, which led to his first contract.
*Remember that social media is a two-way street. Watch to see what the “big guys” are doing, especially those you agree with or are using strategies that resonate with you. Talk about them and share what you are learning from them.
5. Be consistent
Justin Bieber posted dozens of home videos on a regular and consistent basis when he first started. Now, he posts multiple times a day on Facebook and Twitter, as well as other sites. By consistently engaging with his fan base at the level where they want information, he has amassed 38 million followers on his Facebook page and 15 million followers on Twitter. Every day, those fans and followers hear from him, just like they would any friend they’re in a relationship with.
* You may not want to have millions of people you interact with every day, and again, maybe you do. Either way, the key is consistency in any relationship. Social media marketing is relationship marketing, and to be in any kind of relationship, you have to be “there” for the other person, every day.
Building a social media presence or campaign takes time. But if you follow a few simple practices, you’ll find that you can create a driving online presence for your business, too.