Things change pretty fast online. What worked 6 months ago might not work now, and what works now might not work in 6 months. It’s important to stay in the loop, so you can keep your business website front and center. In this article, I’ll share a few tips to help your website stand out…
Category: Digital Marketing
How to promote your news website online and get quality traffic
Promoting your online news website requires more due diligence than promoting a business that sells a physical product. Just like your site name, your domain name should be unique, recognizable, and something people can easily remember. After setting up the brand and generating content, the next step is to promote the news articles and make…
How publishing agencies can scale new heights in 2018
Digital publishing has come a long way with thousands of books published for devices of all form factors. Although the digital platform is awash with all kinds of reading material, magazines can generate a lot of revenue through a variety of channels. Magazine publishing services in particular have a lot to contribute to the spectrum…
What kind of live streamer are you?
“You take this too seriously,” a viewer once wrote during a live broadcast show. At first, I was offended. After all, her point was valid. People can jump into the live stream and have a good time. It breaks the boredom and monotony of our lives because with the push of a button we can…
Arenas in Digital Marketing
Introduction to digital marketing: Digital marketing can be defined as the promotion of brands or products and services using all forms of digital advertising. Digital marketing uses television, radio, the Internet, mobile devices, and any form of digital media to reach customers in a timely, relevant, personal, and profitable manner. Ways to do digital marketing:…
Brainstorm Keyword selection process: always important in the SEO process
Keyword is a general term that defines the main topic of the web page. The search engine looks for words on a website that match the search terms. In organic SEO, keywords are king to make website visible on SERP of search engines which also helps to increase web traffic to your website. Optimized website…
The Violin: Ed Alleyne-Johnson – The Story So Far
I guess you know you’ve done it when you get an entry on Wikipedia. Ed Alleyne Johnson, violin busker and writer, now has his page, though not many people apart from violin enthusiasts know much about him. Here is a brief profile of who he is and why I consider him an “important” violinist. Why…
Create your content strategy for your mobile website
Content is king until your customer pulls out a smartphone. So, chances are your website visitor is looking for your contact details and other basic information, and they want it fast. Customers won’t spend much time browsing your site on a phone if they can’t find what they need. While customers love reading on their…
Why hire a copywriter?
Why should you hire a copywriter? If you’re a small or home-based business, it can be hard to see the point of bringing in someone from the outside. Why not cut costs by doing it yourself? After all, it’s just writing, and everyone knows how to do it, right? There are plenty of excuses you…
The differences between software development and software engineering
Software development and software engineering go hand in hand when it comes to software implementation. Software development deals more with the creation of the software and when this is completed, software engineering takes over the creation of software systems. Both disciplines are sometimes interchangeable and without much difference for the layman. If he just wants…