We’ve all heard this, but it bears repeating: If you don’t honk your own horn from time to time, no one else will. Ask any successful entrepreneur. Sitting around and waiting for people to find you doesn’t work. You have to TELL people what your business is about.
It is true that you do not want all posts to be self-promotional. That gets old fast and can easily turn followers away from you. Instead, develop a social network plan so his posts are a good balance between personal, business and fun.
Facebook offers at least three different ways to reach your audience, and if you’re on Facebook for business, you should use all three. Using these three different avenues increases the odds that people in your target market will see something of interest.
Here are the 3 ways:
1-Optimize your personal profile
If you do a good job of posting and communicating, potential clients will see your profile. So, to grab their attention, be sure to fill ALL the space on your personal profile page as completely as possible…
- Add a Bio – Describe to your followers what makes you tick and how you are unique
- Add Featured Images – A nice, visual way to grab attention with photos from conferences, workshops, talks, etc.
- Add your workplace information: link to your website, Facebook group, and Facebook business page
- Link other social network profiles: in the About section >> Contact and basic information
Even though your personal profile is designed for personal stuff, you can certainly announce your book release, post photos from your recent trip to a mastermind retreat, or talk about the convention you attended where you met your favorite mentor. While these are business-related, she is not expressly promoting her business through her personal profile.
2-Create a business page on Facebook
The standard Facebook rule is that you use a business page to promote your business, while your personal profile is for personal communication. So to maintain a good reputation with Facebook, create your business page and optimize it the same way you did your personal profile.
Business Pages have come under fire recently because users complain that they never see the Page’s posts in their news feed, even though they liked the Page. While this is aggravating, don’t give up just yet. At the very least, you can add your website link and other contact information here, and since it’s a business page, you can talk about your business and promote your products every day, even multiple times a day, without penalty.
You can also run contests from your company page, as well as add a subscription offer to one of the tabs. Think of this page as a quick overview of your business where your followers can decide if they want to go ahead with an inquiry. Put a “Send Message” button on your business page to make appointment booking even easier.
3-Use Facebook groups to attract prospects
Facebook groups can be another great resource for chatting directly with potential customers. Public groups are a good way to answer general questions about your experience or business. Closed or secret groups are best used for specialized discussion topics or memberships. Keep in mind that successful groups need daily interaction from their host, so they don’t forget about you. Fortunately, that’s easy to add to your overall daily routine.
Remember this important note: finding clients is about building relationships. But that doesn’t happen overnight. Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they’ll remember your name because you dare to talk about what you do.