How To Ads Targeted On TikTok
How to Ads targeted on the video sharing site are an effective way to reach a younger generation. In fact, a full 62% of users are aged between 10 and 29 years. Twenty-four percent of users are thirty-to-39 years old and seven percent are 50 and older. This means that advertising to this audience is especially effective. But how much do tiktok ads targeting cost?
The first step is to set up a budget. In the TikTok Ad Manager, you can set a daily or lifetime budget for each Ad Group. Also, you can set a Dayparting schedule to make your ads play during your desired time. TikTok offers a bidding system that allows you to optimize your ads for maximum reach and lower cost.
When creating a TikTok ad, make sure to upload the video with the right aspect ratio, and keep the size of the ad below 50KB. You can add as many tags as you want, and TikTok uses keywords to match the videos. Ads on TikTok are targeted by age, gender, interest category, connection type, and OS version. You can also choose which type of ads appear on a specific video.
How To Ads Targeted On TikTok & How Much Do TikTok Ads Cost?
The cost of TikTok ad placement is highly variable. While some types are free, others require an extra fee to be added. A TikTok advertisement on a video sharing site will cost you around $5. However, the cost of an ad on TikTok can increase significantly. In addition to sales tax, ads on TikTok are subject to VAT in your country.
The cost of brand takeover ads on the video sharing site TikTok cost $50,000 a day, but they guarantee 5 million impressions. In-feed ads can be as low as $10 per impression, and they require at least 600 prepaid impressions. In-feed ads cost about $10 each and can reach as many users as you want. You should pay special attention to hashtag challenges, since these cost upwards of $100 per day.
In addition to the budget, you should also consult with a digital marketer, an analyst, or an accountant to determine the return on investment of the campaign. Then, set up your ad account on the TikTok video sharing platform. You will need to register as a business or ad account in order to create an ad, and fill out your account details. After you’ve created your account, a TikTok representative will contact you. Be sure to leave enough time for your account to be activated.
As you can see, there are many ways to target your audience using TikTok’s ads. You can choose between a video or photo ad. You can include a call-to-action button, and you can add text or tracking links. Once your ad has been approved, your ads will go live on a specific date.