What are the best content marketing strategies for wholesale properties?
Today, there are many wholesale marketing channels for real estate investors. Many work, but content marketing is becoming increasingly important and valuable for wholesaling homes and generating real estate leads.
Many real estate investment firms that are moving houses are getting great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads, and various guerilla marketing efforts. These are powerful wholesale marketing methods and form a solid part of a complete marketing mix. However, no one can deny that a variety of emerging changes are also making it clear that a good content strategy cannot be ignored either.
So what are some of the best content tactics for wholesales CEOs to engage today?
Blogging has been repeatedly recommended to CEOs of wholesaling over the past few years, although while it has proven incredibly profitable for many, it has yet to be fully embraced by most. This is tragic considering the long-term benefits and high ROI it offers, while maintaining the potential to generate high-quality traffic and leads in the short term.
2. Guest blogs
While on-page blogging can become the heart of a real estate company’s business, off-page guest blogging on other people’s and company blogs can be just as important. This is even more true as the results of email marketing and other link building efforts are affected by Google’s ongoing changes. Well-done guest blogging improves SEO and search engine rankings in the long run, helps generate short-term leads, increases visibility, and bolsters investors’ trusted expert status. So look for relevant, high-quality blogs, online magazines, and news sites that accept your content.
3. Social networks
Most investors are well aware of the need and reported benefits of participating in social media, but few still recognize how important it is, or are doing very well. The mere fact of having profiles and publishing the odd retweet or advertisement is not going to be enough. It is about content and that means that original and interesting content is demanded. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.
4. Press releases
While it is potentially one of the most powerful wholesale marketing ways to improve branding, positioning and driving in web traffic that your own media controls with press releases it is still neglected by many wholesale CEOs. Check out the variety of free and low-cost options out there today to dramatically improve visibility and credibility.