If you are new to internet marketing and you have a product, a website, and you are ready to go, this article can make your business run much more smoothly and profitably.
This is why:
I have interviewed many Internet sales and marketing experts over the past few years. And not long ago I had the pleasure of interviewing a big name in the marketing industry, Jay Conrad Levinson.
And during that interview I did a detailed Q&A with him, where people on my list emailed me questions to ask Jay.
One of the questions someone asked was how to develop a good, solid marketing plan.
Jay’s response was so good that I think everyone selling something online should write it down, study it, and use it every time they do business.
This is what he said:
What he always recommends is writing simple seven sentences that he calls a “guerilla marketing plan.”
And the seven sentences are basically like this:
The first sentence tells the purpose of your marketing; What physical thing do you want people to do? Visit a website, call an 800 number, find your product the next time they’re in the store, reply to their email, clip a coupon, and more.
In other words, what do you want them to do physically?
The second sentence indicates the main benefit or competitive advantage you need to achieve your purpose. You can have 100 benefits. Choose the main one. Specifically, choose the competitive advantage that your competition does not offer.
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons you will use. For example: article marketing, advertising, pay per click, search engines, referrals, etc.
The fifth sentence tells your niche in the market. What’s the first word you want people to come to mind when they see your product? Your name? Maybe the name of your company?
The sixth sentence says your identity (not your image): your distinctive personality. You don’t want to be a cold, faceless institution in anyone’s mind. You want to be a real person with a real personality.
Finally, the seventh sentence indicates your marketing budget, which should be expressed as a percentage of your projected gross sales.
And that is.
Jay’s simple plan works almost like magic for people.
It keeps you on track, keeps you focused, and keeps your goals aligned and easier to achieve.
The next time you have a new product or business to launch, use this simple guide. You can make everything so much easier, faster and more profitable for you.